Overview

The Central Alberta Child Advocacy Centre (CACAC) was created to provide meaningful support, resources, and information for youths at risk and their families in Red Deer and the surrounding area. A big problem facing their mission is that many troubled kids are too embarrassed or afraid to talk about their problems to another person. The Kids' Health Hub was envisioned as an anonymous online databank that these kids could access at any time to receive the guidance they need on a wide range of issues.

Challenge

The Kids' Health Hub is intended to serve ALL kids – from kindergarten all the way up to high school. As you can imagine, a five-year-old's problems and an eighteen-year-old's problems are going to be wildly different. Which means that any hub fit to serve them both would have to be big enough to contain enough information to help them both (and everyone else), and be designed with their different levels of comprehension in mind.

Insight

Empathy was key to this project: how does a five year old search online? What kind of language do they use? What images appeal to them? Working closely with accredited experts from CACAC, our digital team carefully shaped responsive and useful user journeys tailored to a variety of personas. This was backed up with custom artwork from our creative team, who were inspired to go above and beyond by the website's important mission.

Results

"Building a website that manages and delivers content to six unique audiences successfully was a rewarding challenge," says Jason Kessler, Digital Director at WJ, "In our line of work, in can be tempting to fall back on metrics and jargon to convey success. But with a website like this, we focused on what truly matters: their mission. Since its launch in mid-2022, CACAC has informed us that the website has made a positive intervention in the lives of at least a few young people who were in very dark places. And that's enough for us."

 

View the website: kidshealthhub.ca