Overview

A strong brand on paper is compelling. But a strong brand brought to life through spatial identity marketing exists on a level beyond that. By thoughtfully curating physical environments, it's possible to create immersive brand experiences that resonate with consumers on an emotional and sensory level.

Challenge

As the Builders of a Better Energy Future, Calgary-based energy infrastructure company Enerflex maintains a presence around the world and relies on constant outreach through tradeshows to secure new business and reinforce their position in the marketplace. They need a booth that truly catches the eye in an instant, backed up by engaging videos and collateral to reinforce their messaging and value proposition.

Insights

The composer Wagner once spoke of the 'gesamtkunstwerk' - a total work of art wherein each separate piece combines to make the whole stronger. Good spatial identity marketing relies on a similar concept, only with way less Valkyries than Mr. Wagner likely envisioned. Each piece must be designed to reinforce and add something unique to the whole, while being of a sufficient quality to stand on its own if needs be.

Results

Over a multi-year relationship, WJ designed, delivered, and then continuously evolved booth and video design for the annual ADIPEC trade show in Abu Dhabi. Our holistic design approach both enhanced attendee experience and reinforced Enerflex's leadership in the energy sector on a global stage, driving new business opportunities and solidifying Enerflex's position as a forward-thinking industry innovator.