Overview

Companies live and die on their brand. And Red Deer District & Chamber, which supports so many companies and businesses in central Alberta, knows this better than anyone. WJ envisioned the opportunity to completely rejuvenate RDDC's look to coincide with their 130th anniversary.

Challenge

Can you imagine how many Red Deer businesses and organizations use a deer somewhere in their logo? We'll give you a clue: a lot. The new brand needed to stand out from this herd, but on the other hand neither did we want to completely break from RDDC's illustrious history and tradition. We needed something new… but old.

Insight

We harnessed the past but built for the future: the deer-inspired logo we created was designed specifically to thrive on digital platforms whether as an easily-recognizable favicon, iconic app symbol, or as an animated character. A powerful written brand backed up the visuals, laconic in nature but endlessly adaptable. New, but old, or old, but new?

Results

The new brand was launched Q2 2024 via a series of videos and a redesigned website, ready to inspire central Alberta to charge ahead into tomorrow's success and prosperity. This buck doesn't stop here: RDDC now has flexibility and range, ready to adapt to all the challenges and opportunities of the coming decade.