Overview

ESTI Consulting Services (ESTI) of Saskatchewan needed support introducing their new Dell APEX cloud data service into Alberta. They wanted to generate new leads for potential sales and expand their reach outside of Saskatchewan – but we saw the opportunity for so much more.

Challenge

The niche nature of the Dell APEX cloud data service means its appeal and benefits lie well outside the common knowledge pool. Deciding to focus exclusively on the digital marketplace, we had to explain a complicated service and attract interest in it in just a matter of seconds to help ESTI stand out.

Insights

We focused on six essential key selling points: ease of use, scalability, savings, and other relevant business considerations. Each became the focus of a one-minute video clip, which we scripted, produced, filmed, and edited in-house. These were designed to drive traffic to a custom landing page where potential leads could sign up for a focused webinar where their in-depth questions could be answered.

Results

The campaign launched successfully across platforms in summer, 2023. It not only drove a significant spike in web traffic to ESTI, it built inroads to Alberta and created awareness with key clients across wider western Canada as a whole.