Overview

Following our successful rebrand, the Egg Farmers of Alberta (EFA) commissioned WJ to produce their Annual Reports for the years 2014 to 2024. As with any not-for-profit organization, Annual Reports are a key opportunity to engage with stakeholders, strengthen their brand through narrative, and inspire the reader about EFA's impact and ongoing mission.

Challenge

The challenge with any decade-long project is to deliver the same high quality without delivering the exact same thing. Each individual annual report needed to be a unique piece that served as a useful tome of information and inspiration for EFA’s members, while continuing to tell a wider story coherently AND adapting to changing trends in style and presentation.

Insight

How egg-sactly were we able to achieve this? An outstanding relationship with EFA built on trust and reciprocity. EFA provided continual input into our creative conceptualizations, listening to our wildest ideas with an open mind and providing clear insight that both focused and enhanced our creativity into powerful results.

Given the lengthy relationship between EFA and WJ, we were able to gradually evolve EFA's brand year by year to keep each Annual Report feeling visually contemporary and fresh. This required a high level of trust and reciprocity between our two organizations, with a clear and transparent communication process allowing for EFA's continual input into our visual ideations.

Results

"EFA continues to grow and evolve every year," says WJ's own expert on growth, Director of Growth Stuart Karol. "Each Annual Report WJ produced became an invaluable tool, charting EFA's unwavering commitment to the agriculture industry and Alberta as a whole. These Reports offer stakeholders a comprehensive narrative, reinforcing trust and support, while the data contained within could be used to forecast trends, shape policy initiatives, and create sustainable growth pathways for EFA and the farmers they represent moving forward."

Read the Annual Reports on EFA's website.