Overview

Chinook Region Hospital Foundation (CRHF) had a vision for dramatically boosting cardiac care across southern Alberta. They weren’t thinking small – to meet their funding targets they needed a campaign capable of tripling their annual donation record, year on year.

Challenge

Healthcare fundraising is rarely about a single moment. It’s about gaining and sustaining momentum. To succeed, this campaign needed to be scaled to grow across a three-year period while continually engaging new audiences and maintaining donor confidence across multiple channels and formats.

Insight

By treating the campaign as a long-term platform rather than a single initiative, we aligned strategy, storytelling, and outreach so every effort built on the last. Central to the campaign was a short cinematic trailer produced entirely in-house, along with sustained OOH efforts in rural communities and continual digital deployment.

Results

“Bringing Hearts Home” is scheduled to run until the end of 2027, and (as of Q1 2026) has already delivered impressive early fundraising results for CRHF. With staggered deployment strategy carefully guiding the remaining months ahead, the campaign is in a strong position to continue building precious traction and awareness.