Overview

BossPac, a creator of advanced remote monitoring systems, needed a brand to elevate their market position and continue a trend of positive growth. We saw the opportunity to leverage our ability to understand any client's true unique value, with the aim of elevating BossPac beyond the status of 'just' a sensor company.

Challenge

BossPac is breaking new ground with a category-redefining solution, meaning our strategic approach had to carefully consider exactly how to reposition them in markets familiar and new. This strategy demanded a cutting-edge visual styling that was both dynamic and impactful today AND five years in the future. The written component needed to be expressive, engaging, and adaptable across formats while discussing very powerful but very niche technology.

Insight

Building on our strategic research, we wove together a written and visual brand that evolved BossPac’s positioning and identifiability in the marketplace. The carefully chosen black/yellow/white colour palette is rugged and robust, and the written component balances BossPac’s technical capabilities with the human motivations that inspire them.

Results

BossPac successfully relaunched their brand with an updated website, an annual report for 2023, ongoing social media support, and multiple materials for tradeshows – all created by WJ. The new brand has enabled them to successfully engage wider audiences, boosting their positive trajectory.