Overview

BossPac came to WJ with a brand and messaging that positioned as proprietors of sensor systems, used in industries like logistics and oil & gas to identify potential problem areas. Our team helped them uncover that the most compelling value they offered lay in the operational insights the sensors provided – leading to a complete brand and strategy overhaul and elevation of their position in the market. They knew they had something special, but hadn’t cracked how to market it.

Challenge

As the manufacturer of highly versatile and yet specialized sensors, BossPac was already revolutionizing railway transport and providing sensors to other demanding industries for years, but they struggled to convey their true value to clients in a competitive market. We wanted to clearly differentiate their offering, which meant going beyond the idea of a physical sensor and focusing instead on the previously unobtainable data those sensors provided and the game changing insights BossPac offers.

Insight

BossPac’s sensors are simply the foundation of a much bigger selling point. The organization’s real innovation is the predictive analytics and operational insights that ensure companies avoid costly or even potentially catastrophic issues leading to millions in delays, penalties, and loss of life. With their own custom algorithms and completely scalable networks of sensors deployable in any North American environment, BossPac’s key service is the unparalleled near real-time data collection and analysis vital to modern logistical planning and operations.

Results

"By clearly defining BossPac's unique value proposition and differentiating from competitors, we helped them capture market attention," explains WJ Director of Growth, Stuart Karol. “We even did research to identify optimal target industries, allowing BossPac to reposition, integrate, and future-proof their new brand across all channels in existing and new markets. This led to BossPac successfully landing a string of major new contracts throughout 2023 and 2024, fuelling their continuous growth as we predicted it would."