Overview

Always Beyond aren’t your average managed IT services company. They promote a human-centric form of tech support – so what better way to embody their offbeat company culture than creating an official line of Always Beyond beers? Cheers to that.

Challenge

Wait – what? How do beers factor into a company’s marketing efforts? “A custom craft brew turns client meetings into experiences, talent recruitment into culture marketing, and company events into something worth talking about,” explains WJ’s Managing Director, Jordan McGill, “In a world of faceless IT providers, a signature beer says, ‘We’re different, we’re innovative, and we know how to have a good time.’”

Insight

Having previously developed Always Beyond’s brand, our creative teams leveraged existing visual assets to create two signature beverages: Brain Hacker and Defragged. Each one harnesses Always Beyond’s vivid colour palette and bold approach to imagery, playing off industry stereotypes to reinforce Always Beyond’s non-traditional approach to their work.

Results

The beers have been a big hit with staff, clients, and industry peers. Kept frosty in a convenient fridge, they’re now a memorable way for Always Beyond to differentiate itself in the minds of their stakeholders. But, as with all marketing – just remember to indulge with moderation.