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Freelance Senior Marketing Strategist

Strategy

Application Deadline: 2026-07-31

WJ Agency assists clients in achieving their business goals through the development and execution of integrated marketing strategies.

To help clients emerge on the better side of change, WJ relies on bold and resilient marketing professionals that live at the intersection of business pragmatism and creative thinking. WJ is currently looking for a Freelance Marketing Strategist to support our Strategy Group on a contract basis.

At WJ, strategy is rooted in insight. Our strategists use quantitative and qualitative research, cultural observation, business thinking, and human understanding to uncover opportunities and shape meaningful marketing solutions for clients. Working alongside WJ’s Strategy Director and broader integrated team, the Freelance Marketing Strategist will contribute and help lead the development of insights reports, brand strategies, campaign strategies, positioning work, and ongoing strategic recommendations that help drive measurable success for our partners.

We all have a voice at WJ, and we are all expected to use it. We don’t let egos get in the way of innovation. Everyone’s opinion matters here, and idea generation is one of the most important products of our collaboration as a team.

As a Sr. Marketing Strategist, You May Support:

• Leading or participating in client workshops, discovery sessions, and strategic presentations
• Developing a deep understanding of clients’ businesses, goals, audiences, and opportunities through quantitative and qualitative research
• Providing strategic recommendations and advisory support to internal teams and clients
• Writing marketing research documents, strategic plans, positioning frameworks, and brand strategies
• Supporting the development of integrated campaign strategies grounded in insight and human behaviour
• Conducting industry analysis, competitor analysis, and target audience research
• Helping develop authentic, differentiated, and compelling brand concepts
• Supporting persona segmentation and audience targeting frameworks
• Reviewing campaign initiatives and analyzing progress against goals and KPIs
• Delivering optimization recommendations based on campaign performance and learnings
• Collaborating closely with strategy, creative, digital, and account teams
• Managing multiple concurrent projects and deadlines in a fast-paced environment
• Maintaining a positive, adaptable, and solutions-focused mindset
• Demonstrating strong attention to detail and excellent communication skills
• Acting as a collaborator who embodies WJ’s values: curiosity, authenticity, mindful service, and keeping the big picture in mind

Proficiencies & Attributes

• Self-starter attitude
• Adaptable and collaborative
• Ability to work well under pressure and meet deadlines
• Team-first mentality
• Excellent administrative and organizational skills
• Attention to detail
• Solutions-focused mindset
• Excellent written and interpersonal communication skills
• Strong analytical skills and ability to apply them in marketing contexts
• Strong understanding of business strategy frameworks such as SWOTs, Positioning Tables, and Business Model Canvases
• Passion for marketing, advertising, and emerging industry trends
• Experience with data visualization and presenting insights clearly
• Interest in culture, human behaviour, and what makes people tick
• Proficient knowledge of Office 365

Engagement Structure

• Freelance/contract-based role
• Flexible workload depending on project needs and mutual availability
• Opportunity to support a diverse range of brands, industries, and campaigns
• Remote-friendly with optional in-office collaboration opportunities in Calgary
• Potential for ongoing long-term freelance collaboration depending on fit and business needs

Qualifications

• Minimum undergraduate degree in business, journalism, philosophy, English, communications, or related discipline
• Minimum six to ten years of experience in client-side marketing or agency-side advertising
• Agency experience considered a strong asset
• Experience supporting strategic planning, brand development, campaign strategy, and integrated marketing initiatives preferred
• Based in Calgary or Vancouver

At WJ, everyone’s opinion matters, and idea generation is one of the most valuable outcomes of collaboration as a team. If you enjoy working in a bold, dynamic, and collaborative environment and believe strategy and creativity work best together, we’d love to hear from you.

To Apply:

Please apply to careers@williamjoseph.com. While we thank all candidates who apply, we will only be reaching out to candidates who meet the basic requirements on their resume.