WRSOS Project Highlight
New Brand & Logo _ Wildlife Rescue Society of Saskatchewan
The Wildlife Rescue Society of Saskatchewan is a registered non-profit organization that believes wildlife and humans can coexist peacefully. They work across the province to rescue and rehabilitate animals, while also educating and informing the public about best practices for care and compassion.
With a lack of general awareness about their tireless work and educational resources, WRSOS wanted to rebrand in 2021 and build a bigger presence within Saskatchewan. Our strategists dug deeply into the sector that WRSOS operates in and emerged with a revitalized new brand full of precise and promising key messages. From there, our creative teams made a striking new logo and wordmark, garnering an immediately positive response and a huge wave of enthusiasm from the organization and beyond. Sales of shirts, hats, and other merchandise with the new branding spiked, and remain popular now, over a year since the initial launch.