RDCC Project Highlight
Love Local _ Red Deer Chamber of Commerce
The Red Deer Chamber of Commerce (RDCC) is a professional networking and services collective, made up of business owners and leaders from around the community. Prioritizing local artisans, creators, and entrepreneurs, the RDCC supports the citizens of Red Deer by encouraging investment in and awareness of the city’s small businesses.
Throughout the 2021 holiday season and into the new year, the RDCC wanted to bring more traffic to small businesses and incentivize people to shop more locally. To do so, we created the “Love Local” campaign – a multi-channel blitz across social media and storefronts that had contests, giveaways, discounts, and other perks that emphasized the importance of supporting local businesses. Anchored by a vibrant colour scheme and bold collateral at participating shops, the campaign spurred massive awareness within Red Deer, leaving an impression that still continues to this day.