MHHF Project Highlight
Gift Shop Posters _ Medicine Hat Health Foundation
The Medicine Hat Health Foundation oversees the Medicine Hat Regional Hospital, serving over 100,000 people in southeastern Alberta. Inside the hospital, the volunteer-run gift shop provides small items for sale, with all proceeds going back to the Foundation and eventually the community itself.
The MHHF needed more volunteers to work in the gift shop and wanted to raise awareness about the shop’s contributions to healthcare in the area and the benefits of giving back.
While we’re (obviously) proud of the designs, what we like about this is the strategy behind it. We used market research to identify likely demographics for the best response – seniors and students – and created these posters and phrases specifically for them in key traffic areas. Some were used as animated digital graphics as well, for social and digital ad placement.