FCSSAA Project Highlight
Rebrand _ FCSSAA
- strategy
- content-creation
- branding
- digital-development
The Family and Community Support Services Association of Alberta (FCSSAA) is a body representing the many Family and Community Support Services (FCSS) programs that provide preventive social support to Albertans in need. By uniting the FCSS programs together, the FCSSAA strengthens each individual member and magnifies the positive impact they can deliver.
Though the FCSSAA does important work for Alberta, they found that there was significant audience confusion regarding their role and purpose, even among the people they were already working with. Who is the FCSSAA? Are they different from the FCSS? What do they do different from the FCSS? They needed a clearer brand to help communicate their mission distinctly. That’s where we came in.
We redesigned everything from the ground up, guided by extensive market research and interviews with key stakeholders. Our Creative department devised a visual motif based around chevrons and cogs to symbolize the collective purpose of the FCSSAA, while Content delivered a succinct and powerful written brand. We then utilized these elements to construct a striking new website – ensuring the FCSSAA can move forward clearly and distinctly.