Challenge

Insights

We commissioned custom illustrations to match the whimsical art style we were after, using colourful imagery of animal characters to set a universal and diverse tone. Each book was printed and mailed out in a specially designed box and binding, and a digital version was mapped onto a scrollable landing page.

This project won three 2022 Anvil awards (Direct Marketing, Illustration Series, and Business-to-Business) as well as a Merit Award (Craft Illustration).

Results